About Saavn App Advertising
About Saavn App Advertising
Saavn is the largest digital music streaming service for South Asians globally. It is a revolutionary streaming music service reinventing how people listen and share music, in India and around the world. Get all media options & best rates for Saavn App through Master Strokes Advertising.
Facts and Figures
- Gaana has the highest reach in termes of both app installs as well as Monthly Active Users, when compared to other popular 'Audio on Demand' platforms in India.
- Monthly Active Users (Global) - 21 Mn
- Average Session/User - 44 minutes
- Monthly Stream - 334 Mn
- 90% of users are under the age of 35
- 34% of Saavn listeners listen to romantic and soft songs
- 19% of Saavn listeners listen to party songs
- Monthly Active Users in Chennai - 3 lac
- Monthly Active Users in Tamil Nadu - 6.5 lac
Filters Possible on Saavn
How Filters help in targeting the audience?
- Geo Targeting - One can target the audience by their city or state
- Language - One can target the audience by which language songs they are listening to
- Playlist - One can target the audience by the playlist they are listening to
- Operating System - One can target the audience by their operating system
- Telecom - One can target the audience by their telecom network. This can be possible by using the Ip address of the device
- Frequent Traveler - One can target the audience who are frequent traveler. This can be done by using the Ip address of the device. e.g. if somebody is travelling to few cities in a month, that will be considered as frequent traveler
- Gender Targeting - One can target the audience according to their gender. This can be done for those audience who are logged in to Saavn app via their Facebook account.
- Handset Models and Cost : One can target the audience according to the handset they are using. This can be done by using the Ip address of the device